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Archive for March, 2010

Posted March 20th, 2010

Mark Ronson becomes our first Patron!

Mark Ronson unveiled as first Patron of the Trekstock charity!

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Mark Ronson, Sophie Epstone, Maggie Darling, Rt Hon Alistair Darling MP
Photos by Danny Clifford

Trekstock, raises money through music and fashion and we were delighted to hold an official launch party on 17th March 2010 to celebrate becoming a registered charity.

The evening officially began in London’s No 11 Downing Street with some very special guests including the RT Hon Alistair Darling, Maggie Darling, Mark Ronson, Henry Holland, Amy Molyneaux, Andy Burrows, Gordon Richardson, Lola Lennox and live performances from the truly amazing upcoming talents of Goldheart Assembly and Rox.

Speaking after the launch the Chancellor, Alistair Darling MP said:

“Trekstock is a great example of how enthusiastic people working together can make a huge difference. Maggie and I were delighted to welcome Tretstock to No11 and we wish them well as they continue to raise money and awareness for such a crucial cause.”

Guests were treated to organic nibbles from chef Mark Jankel and Riverford Organic.

Trekstock Downing Street & Green Carnation

The Charity’s success is an inspirational template of how to market to teenagers;
traditionally a hard to reach age group. It is a warm and inviting brand, conveying a positive message that celebrities all over the world from Kings of Leon to Oasis have been proud to support it since its humble beginnings. Through affiliations with music and fashion – we aim to provide a platform to reach and educate young people and raise money for a very worthwhile cause.

Trekstock’s new charity partner Cancer Research UK has recognised the Trekstock charity’s potential to reach young people, to educate them and make them aware of issues that unfortunately can be so vital in their lives, yet in a cool way that they can relate to.

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Richard Taylor Cancer Research UK, Andy Burrows, Maggie Darling, Rox, Sophie Epstone, Mark Ronson

Guests were picked up on a red Trekstock coach and taken to an exclusive location in Soho sponsored by zavvi.com, for an indoor music festival with special guests Goldheart Assembly, Portasound, PPQ and fashion party attended by Mark Ronson, Henry Holland, Lola Lennox, Clara Paget and more!

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Upstairs at the party Trekstock hosted a high-end fashion party to celebrate its foray into fashion with it’s own designer and celebrity endorsed brand ‘Trekstock Loves’ which went on sale in Browns Focus, London this week.

Posted March 20th, 2010

Our ‘Trekstock Loves’ windows are in Browns Focus!

We launch ‘Trekstock Loves SS10 with a window in Browns Focus!

“Trekstock Loves” is the charity’s first foray into fashion and sees Trekstock collaborate with
designers Henry Holland, James Long, Ksubi, LP.BG, Maria Francesca Pepe, PPQ, Richard
Nicoll and hot designer store Browns Focus in London exclusively for the first season.

“Trekstock Loves” is a first in regards to being a contemporary charity fashion collection that
will continue from season to season adding new up and coming and established designers.

It’s a big week for Trekstock all round.

The charity officially launches on with a reception at Downing Street hosted by Maggie Darling where Trekstock will
launch a new high profile partnership with a major UK charity and unveil it’s new Patron.

Stockist enquiries : www.brownsfashion.com
Contact : sophie@trekstock.com

Check our the Browns blog HERE!

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Posted March 5th, 2010

zavvi.com supports Trekstock!

zavvicom

zavvi.com are delighted to work as a new charity partner with Trekstock and to celebrate they’re going to give 2 x lucky winners the chance to come to our super star studded launch party on March 17th in London!

Enter here for your chance to win!! (check out the site too for all the coolest new releases!)

Dominic Starkey, Head of Channel Marketing at zavvi.com plans to roll out Trekstock activity across zavvi.com site and marketing activity in order to help raise funds.

He said: “zavvi.com is an online entertainment site dedicated to delivering great products to young people and is always looking to support dynamic and forward thinking partners and Trekstock certainly fits into that criteria.

Over the coming months we will be pulling out all the stops to help raise awareness of the charity amongst our existing customers and using the power of our brand to reach out to fans in the film, music and gaming sectors on Trekstock’s behalf.

The work carried out by Trekstock is of enormous importance and every penny we can raise will make a difference to the lives of young people affected by cancer.”

Trekstock ♥’s zavvi.com

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